Name Of The Game
You don’t have to have a certain amount of grey hair to be an entrepreneur. Just ask 16 year old Beau Jessup who, in between studying for her A levels, has made £48,000 from a website she set up which helps Chinese parents give their children English names. The schoolgirl from Gloucestershire had her light bulb moment while on a family visit to China. During a meal with friends, she was asked to suggest an English name for a newborn. In China it is considered important for a baby to have an English name as it could become useful if the child goes onto study or do business in the UK. As Beau says at first she felt she was not best placed to come up with a suitable name “I’m not really qualified or relevant enough in that baby’s life to be the person to give it a name.” It was when she heard the names that babies were given however that she realised she was better qualified than most “There are quite a few examples where people have gotten the names wrong.” As there is no open access to the internet in China, they cannot consult baby naming websites. Instead they rely on their exposure to western culture, as Beau explains “Being exposed to luxury items and things like Harry Potter, Disney films and Lord of the Rings means they use those for reference. I once heard of someone called Gandalf and another called Cinderella.”
Beau made it her mission to save future generations of Chinese babies from having “embarassing names”. In China a child is named based on the elements so Beau decided to apply this principle to picking an English name and set about assigning personality traits to English names. As part of the service she provides, parents select the gender of the baby and pay the equivalent of 60p. The user is then required to pick five of the 12 personality traits which they hope their baby will grow into. In return they get a certificate on which are printed three specially selected names with their meaning and examples of famous people with those names. The shortlist is then shared between family and friends before a final name is chosen. To date, Beau’s website has named over 200,000 babies. “It’s nice to be a part of such a happy experience and be a part of those young stages in a baby’s life” said the teenager. Sounds like Beau Jessop is well on the way to making a name for herself.