The Ice Bucket Challenge is so last year. In Mongolia, Facebook users have launched the Waste Bucket Challenge. The idea is to use Naadam, a three day holiday during which the nation’s favourite sports of wrestling, archery and riding are traditionally celebrated, to rid open spaces and rivers of litter. As part of the campaign to clean up Mongolia, people are being challenged to fill three sacks of rubbish, one for each day of the holiday, then post a video online and finally nominate three friends to do the same. Those that fail to rise to the challenge are requested to make a payment of $10 to the council binmen as a forfeit. It appears to have caught on with the Facebook page issuing the call to rubbish bags receiving more than 50,000 likes. No one is immune from being nominated. Tengis, a six year old boy, named a number of grandees including members of the government, all of whom have stepped up to the plate. They in turn have named MPs and other bigwigs to do their bit. Might just catch on.
August 30, 2015